Who we are
At Etthnovistta, we bring timeless artistry into everyday life. Each piece reflects authenticity, sustainability, and an unspoken story of tradition. Our mission is to honor India’s craft legacy while reimagining it for contemporary living. We aim at improving livelihood of artisans by incorporating the ethos of ‘Atmanirbhar Bharat Abhiyan’ in tandem with ‘PM Vishwakarma Yojna’ under ‘Bhaskar’ to take forward the ‘Swadeshi’ movement.
From handwoven fabrics to heritage jewelry, every Etthnovistta product carries the soul of its maker and the elegance of timeless design. Explore our growing collections that connect tradition with modernity.
Ethical Approach
We work hand-in-hand with artisan communities across India, ensuring fair wages, dignified working conditions, and opportunities for growth. By choosing Etthnovistta, you’re not just buying a product—you’re preserving heritage and tradition.
We believe you should know the journey behind every piece of art. From sourcing responsibly grown fibers to collaborating with artisans, we share the story behind your purchase—because true luxury is honest and conscious.
Strategic Alliance with National and State Priorities
Aatmanirbhar Bharat Abhiyan
Artisan self-employment and micro-enterprise support
PM Vishwakarma Yojna
Skill recognition, toolkit support, and market integration for traditional craftsmen
Rural Livelihood & MSME Schemes
SHG training, cluster development, and infrastructure access
One District One Product
District-wise retail promotion and branding
Open Network for Digital Commerce
Digital onboarding, QR-linked catalogs, phygital commerce model
Digital India Mission
E-commerce enablement, cataloguing, digital payment systems
